LHDK&W Advises Innovative Modern Korean Ramen Brand Bias on U.S. Market Launch

LHDK&W proudly advised Bias (www.eatbias.com), an emerging modern Korean instant ramen brand, on the successful launch of its business operations in the U.S. The Firm’s cross-border corporate and startup team guided Bias through the establishment of its initial governance structure and provided comprehensive legal and regulatory advice relating to investors onboarding, compliance, intellectual property, and engagement of outside professionals.

Bias has since made a strong debut in the U.S. market, earning attention from major investors and retailers for its innovative approach to redefining the ramen experience.

The LHDK&W team was led by Sung Choi and Joseph Koo on corporate matters and by Justin Lee on intellectual property matters.

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